Purple Wi-Fi — Analytics Solution for Physical Spaces

This UK-based company offers market leading Wi-Fi analytics solution for retail, hospitality and leisure industries. Their clients are shopping centers, cafes, restaurants, hotels, museums and even whole cities located in 160 countries worldwide.

Purple’s platform allows venues to gather, store and analyze data on customers, who connect to public Wi-Fi these venues provide. The data describes customers’ behavior in physical spaces: how they walk inside the venue, where they stop, in what place they spend the most of the time along with demographics — as customers are asked to log in via social networks.

Besides serving analytical purposes, the solution allows to navigate customers across the venue (providing them with maps and plans, where the customer’s current and target locations along with the rout between them are marked), as well as to deliver tailored marketing messages on customers’ smartphones at just the right moment & place.

Empowering venues and allowing them to get insights on offline world and turn it into revenue, this cloud-based platform sits on top of a venue’s existing Wi-Fi infrastructure and thus could be easily launched in several hours.