LazyAngel — Fight child malnutrition by surfing the Web

Child malnutrition is one of the major world issues. The World Health Organization estimates that malnutrition accounts for 54 percent of child mortality worldwide.

LazyAngel offers an extremely easy way to take part in fight against it. Just set up LazyAngel browser add-on permitting it to show unobtrusive ads at the bottom of your screen while you’re online. And that’s it. The company gives 60% of its profit toward CORE Group, which helps nourish children in the Majority World.

There is no commitment to LazyAngel. User can set the exact time when the plug-in will be working or turn off the ads any time.

The ads showed by the plug-in depend on the age, location, interests of the user (users of the add-on submit a form containing various questions) and also on the type of the website viewed. Categorizing tool divides websites into 144 groups depending on the content. Before the start of an advertising campaign the advertiser chooses in which categories his ads will be shown.

Sibers developed for LazyAngel the entire system containing the plug-in and three supporting websites: for administrators, for advertisers and promo-website for users.